so nice to have you here.

I’m Em, and this is a bit

about me:

Born and raised in Country South Australia
Debuted for the Adelaide Thunderbirds in 2007. Played for 10 years, won 2 premierships and multiple Diamonds Squad selections
Founded Hand-Letting custom artwork business, Cleverhand in 2014
Founded The Goals Club membership in 2020, to help women set and achieve goals. Hosted weekly accountability, monthly guest speakers and monthly masterclasses, and monthly goal setting and reflections (on hiatus)
Became Marketing and Influencer Manager at Australian Fashion Group in 2021
Launched Weekly Magazine-Style Email Newsletter ‘The List’ in 2023
Joined Fox Netball Commentary Team in 2023
Joined Channel 7 Adelaide as a Sports Reporter in 2023
Launched Clever Content Marketing in 2023 to help small businesses increase revenue, build trust and connect to their ideal customers.

and… this is what I do

↓

Every Friday I send you a list of my 5 favourite things:

Inspiration: my quote of the week, gifted as a free downloadable A4 print
Reading/Watching/Listenting: from Books to podcasts to TV shows.
Wearing: from clothes and accessories to make up and self-tanner
Making: my recipe of the week. They’re always delicious, easy, quick, healthy-ish and with minimal cleaning up.
Doing: A little insight into my life and what I’m up to :)

My goal is to offer a little escape from your everyday.

That's it. Fun and frivolity only!

get on 'the list’

It’s easy to do, but not easy to do well.

I cut through the noise to market your business authentically. I build trust with your audience and allow them to connect to you and your values, attracting loyal customers for a sustainable and profitable business.

Plus I love it. I’ve been sending a weekly Magazine-style email for the past year, just for fun. Did someone say marketing nerd?

learn more